Foldable Brochures: Pure Marketing Genius
Foldable brochures provide your company the opportunity to relay important information in a concise way. One of the most cost-effective marketing options, a brochure is easy to distribute and allows for tons of flexibility. At East Side Printing Co., we use 80/100# gloss paper so the recipient can see and feel the professionalism of both your brochure and your company. Not sure how to lay one out? No problem, just give us the content and we will take it from there.
Brochures have a reputation for being one of the most widely used formats for marketing departments across all types of businesses, and the reasons are clear as to why. With a folded brochure, you’re guaranteed plenty of space to present a clear and meaningful message, but it fits into a format that is portable and easy to deliver.
Tips for Creating a Successful Brochure
Follow these tips when putting together a marketing brochure, and your message will stand the strongest chance of finding the appropriate audience, and generating the right response. Focus your message on what you know your intended audience will respond to, and create a brochure for each unique product, message, or service.
Don’t be afraid to lead with your offer, right out of the gate — after all, it’s what you intend to use when motivating action in the reader, so why not grab their attention straight away. And spell out very clearly, exactly what action you want your audience to take. Are you looking for a phone call? An email? A visit to a website? Make sure you don’t leave them wondering what they’re supposed to do next.