First Impressions Count, Including Your Business Card
As the old saying goes, you never get a second chance to make a first impression. And for many of your potential clients, your business card will make that crucial first impression for you.
The problem with most business cards is that they’re nearly indistinguishable from, well… most other business cards. Sure, the information they provide is different, but so many of them look basically the same. There are times when it’s best to blend in, but this isn’t one of them. Your business card should stand out from the rest. It should make the recipient want to hang on to it.
So, what are some ways that you can make your business card more memorable?
Square Business Cards
Square business cards convey confidence, creativity, and an undeniable “cool factor.” They set your company apart from the pack, and can show that yours is a unique, forward-thinking business.
Mini Business Cards
One of the reasons standard-size business cards are so popular is that they’re easy to store in a wallet or pocketbook. Mini business cards are just as easy to hang on to, but their unusual form factor makes them novel and interesting. And because mini business cards are less expensive than larger ones, you’ll be able to afford to distribute them everywhere, spreading your business’s message far and wide.
More Creative Shapes
We’ve already discussed square and mini business cards, but you can have business cards printed in just about any shape you’d like. True, it won’t fit as neatly in someone’s wallet, but it will definitely be more memorable, and they may even keep it just because it’s cool to look at.
Add Value to Your Business Cards
Your business card’s primary purpose is to introduce your business to the general public, but why not sweeten the deal a bit? Try printing a double-sided business card with a special offer on the back. Those who receive your card will be far more likely to keep it.
Double-Duty Business Cards
You may also want to consider giving your business card extra appeal by turning it into a useful item that your clients will appreciate. We’ve seen edible business cards made of crackers and beef jerky, cheese grater business cards, and business cards that double as useful tools. The bottom line is that if you can find a way to make your card useful in more ways than one, your clients will keep it. Well, maybe not if it’s edible (and tasty).
Novel Materials for Business Cards
Offset printers can print on a wide array of interesting materials, from wood to metal, vellum to clear plastic. Printing your card on an interesting material will definitely make it more memorable.
Cutout Business Cards
Cutout business cards can be extremely stylish, and the cutouts themselves can be used to show text or simple images. Some creative businesspeople have even made pop-up cards in neat shapes, perfect for display in potential customers’ offices, where plenty more people will engage with them.
Portland Companies – Make Your Business Card Unique
There’s more than one way to make your business cards stand out from the rest of the pack, and the more unique your cards are, the better. Give East Side Printing Co. a call or send us an outline of your business card printing project today. Need help with design? No problem. We’ll get back to you in 24 hours or less, and work with you from design to free delivery (in the Portland Metro area), to get you exactly the business cards you’re looking for.