Wide Format Printing: Go Big or Go Home
If you need to print a sign for the break room, reminding everyone to clean up after themselves during lunch hour, then your trusty inkjet printer should do the job nicely.
But when you really want to make an impact in the world, your typical all-in-one office printer simply can’t compete with materials that are created by your local print shop, using a professional grade large format printer.
With that in mind, here are 9 ways that wide and large format printing can make life better for small-business owners.
Wide Format Posters Look Amazing
A picture is worth a thousand words, especially if it’s printed with a wide-format printer. What could be more compelling to your potential clients than big, bold images of people enjoying your products? If your business is active on social media, and you should be, then you could even use real-life customer action shots shared by your business’s followers.
Custom Signs Make Your Business Stand Out
An amateurish hand-painted sign may have a certain charm, but you’re not running a lemonade stand. Have your signage printed on a grand scale by your local printer, and your business is sure to get noticed. Wide-format signs elevate your brand’s image to a level that you just can’t emulate on your own.
Spread the Word With Wide Format Vehicle Graphics
If you and your workforce spend a lot of time on the road, then you’re missing a great opportunity if you’re not using your company vehicles to spread the word about your business. Wide format printers can be used to create eye-catching vehicle graphics that will stick in the minds of your fellow commuters. When they find themselves in the market for your offerings, your business’s name will be the first that comes to mind.
Use Wide Format to Create Life-Sized Cutouts
Does your company have a mascot or a charismatic personality who appears in its television ads or online videos? Why not create an air of fun and excitement at your retail location with a life-sized cardboard cutout, featuring the mascot or business owner? Large format printers are capable of printing in such detail that your customers will do a double take.
Wide Format Can Be Eco-Friendly
As a small-business owner, you know how important it is to reduce your environmental impact. Your clients have come to expect accountability, and you probably have environmental concerns of your own. Well, you’ll be happy to know that unlike certain other printing technologies, large format printers can be very environmentally friendly, and many use UV curing and low-VOC inks.
Wide Format Graphics In Your Retail Space
If you want to create a retail space that makes an immediate and lasting impression, then you need a stylish and professional-looking aesthetic. Large-format graphics can go a long way in tying your retail space together.
For the best effect, match your wall decals to your logo colors, and for extra points, make sure the furniture, carpet and fixtures in your customer-facing space compliment or match your brand-wide color palette.
Printed Flags in Wide Format
You probably fly Old Glory on Veterans’ Day and Independence Day, but there’s no reason your business’s flagpole holder should be empty the rest of the year. Call your local print shop and order a flag featuring your business’s logo. Flying your business’s flag will create a festive atmosphere that’s sure to get customers through the doors.
Larger Than Life Murals
If your business has a wealth of blank exterior wall space, you could use it to your advantage by turning it into a wide-format mural. Make sure the subject matter fits the nature of your business. For example, if you own an outdoor outfitting store, you might choose a panoramic shot of a sparkling lake surrounded by evergreens. Turning blank space into an eye-catching work of art is a surefire way to make your business stand out above the competition.
Print on Anything With Wide Format Printing!
Today’s wide-format printers can print on just about any surface, so there’s no need to limit your creativity. From ceramics to wood, glass to metal; if you can dream it, then your local print shop can probably do it. Your idea might sound crazy, but it doesn’t hurt to call and find out if it can be done. The answer might surprise you.
Wide Format Printing: Your Small Business’s Secret Weapon
As you can see, wide format printers can really make your small business shine. So you say you really want to stand out from the competition? Talk to your local print shop about how wide-format printing can give your business an edge.
And if you and your business are located in Portland, Oregon, then be sure to get in touch with East Side Printing Co. today – we’re here to take care of all your printing needs, with professional designers on staff and free delivery to the PDX Metro area!
[Images Via: SouthportGraphics; LeAcUk; MillsDisplay]