Wide Format Printing in Portland
Digital wide format printing is a printing medium, largely used for advertising, which has grown in popularity worldwide over the last decade or two. As one could most likely guess from the name, the purpose of wide format printing lies largely in supporting the largest print roll width possible. This allows for a larger area for Portland-area designers, graphic artists, and advertisers to work with, allowing them to think in larger formats, producing bigger and bolder works for commercial and other uses.
Large format or wide format digital printing is often used to produce banners, wallpapers, murals, wall appliqués and decals, posters, skins for large objects like cars, and many other projects required by Portland-based businesses. Digital wide format printing allows for more visually engaging graphics and is ideal for graphic-heavy or visual-heavy designs. This is particularly effective when used for advertising, but can also be used in a variety of other artistic and decorative contexts.
How Wide Format Printing Works for Your Portland-Based Business
Digital wide format printing is also known as “grand printing” or “large format printing.” Typically, the largest width available for large-scale prints is 61 inches. With wide format printing, the printing is typically computer-controlled and accomplished via ink nozzles that spray the image onto rolls of stock that’s fed incrementally into the printer.
In this way, wide format digital printing is designed to support the maximum width of the print roll. Wide format digital printing is typically faster than other forms of printing, and produces brighter, more visually stimulating colors without sacrificing detail in the images it reproduces on a grand scale.
High Quality Finishes Available With Wide Format Printing
In wide format digital printing, UV inks are typically used, resulting in a high quality, easily readable finish, regardless of size. These inks are resistant to fading from sunlight or damage from weather or other outdoor forces. However, some wide format printing can use solvent-based inks instead of water-based inks, resulting in different finished effects.
Depending on your artwork and the size and use of the project your Portland business is looking to do, a printing professional like East Side Printing Co. can typically recommend the best format and inks for the particular job.
Thinking Big in PDX: Banners, Billboards & Other Possibilities
With digital wide format printing, the artist or designer’s imagination is free to dream big. Wide format digital printing can be used to create massive posters, billboards, building graphics, and skins for just about any object you can think of.
Because the printing process itself is computer-controlled, digital wide format printing generally works best with computer modeled or digital images. Digital wide format printing allows you to fully translate digital and computer-generated or augmented images into printed material without loss of readability or texture.
This type of printing is generally the best method to use to create high quality banners, skins, and billboards for advertising or decorative purposes.
Get Your Message Bigger With Digital Wide Format Printing
The best thing about digital wide format printing is that it allows you to think as big as you want. Whether you are working on a banner; an advertising sign; a billboard; a skin for an entire building, or a car, or a piece of machinery; you will be able to accomplish whatever your creativity can dream up through digital wide format printing.
And, given the inks used, the detail attainable, and the finishes possible with this type of printing, you can rest assured that the effort and expense that you have put into your project will be visually striking, readable, and last in the face of sunlight, weather, and other potentially damaging forces.
When you’re ready to talk over your next wide format printing project for your Portland-area business, we’re here for you – get in touch with East Side Printing Co. today!